video marketing analysis

Eric

I’m trying to look at my analytics real quick to see how much of my actual referring comes from YouTube. It’s not super great.

Francis

But also look at the Google Analytics and see how much conversion comes from YouTube in comparison to your surf traffic.

Eric

How do you do that?

Francis

How do you set up the conversion funnels?

Eric

Yeah.

Francis

Okay, I think that’s something I would have to record perhaps on video or ask my virtual assistant to explain real quickly with screenshots. That’s what we can do. In principle, you go on Google Analytics. On the left side, you have goals and you can set up goals. For example, an Aweber sign up.

If you want to track your mail out manager sign ups in SiteBuildIt!, that’s a little bit more complicated but it’s possible.

Eric

See, I was trying to do that for email sign ups and it just never work.

Francis

Which email sign-ups for Aweber or?

Eric

Yes. Aweber.

Francis

You go to the right and then go to User settings. And then you click on the Admin panel at the top.

Eric

Okay.

Francis

You see there on the right, that’s view and then there’s the page and then you say goals. It’s like a flag.

Eric

Is this in your main analytics or is this under admin?

Francis

Ah, let me share the screen again.

Eric

Okay.

Francis

I think it’s fastest.

Eric

Okay, yeah, that’s where I’m at right now.

Francis

Okay. Oh, that’s good. Then you go here on goals.

Eric

Oh, okay. I see.

Francis

And then you can set up; I think the limit is 10 goals or something. You set up a new goal here and destination like a landing page or an event.

There are some options. And then you can verify the goal. For some, you have to put some code, some HTML code, on the landing page.

Eric

I thought that I did all of that. And for some reason it’s still just never… It must just be something technical that I’m just not…

Francis

Yeah. Perhaps just try out the goal again and by subscribing yourself. If it doesn’t work, do something else. Try until it works. But it’s very useful because then you just see how much of your traffic from where converts into which goals.

Eric

Do you do a lot of tracking like that?

Francis

Not lots. I would like to do more but it’s technical and I think Google Analytics is extremely powerful. And I think that’s also something a very analytical virtual assistant can give you lots of advantage in.

Which of your traffic strategies works out best for your conversions to your most wanted responses? Then you can drop everything that doesn’t work and save money. And increase the efforts, for example, you want to split up between podcast traffic and YouTube traffic and your efforts.

And you know that you are paying 2 full-time assistants, just one $300 and one $500. So you know about how much money you put in. And then you track with Google Analytics how much money comes back.

And then you can make a business decision on what strategies to either refine because you do not master the topic yet or which strategy is obviously more powerful than the other.

Eric

Right. I think that where I am right now is I’m doing a lot of split testing with Aweber forms and trying to really increase my conversion there. But I think I’m really lacking with converting the specific traffic from certain sources like that, like you’re saying.

And I think I need to figure out how to do that a little bit better because there was something that I listened to awhile back that talk about how to really increase your opt-ins and the number of people that subscribe to your list and everything like that.

And that’s also what I’m working on, trying to get the optimal number of people to subscribe and really increase the conversion rate that I have with that as far as my email list, you know what I’m saying?

Francis

Yeah, that’s something I do a little bit; also a little bit with my assistant, but if I could pick your brain about that topic another time, perhaps you can bounce a little bit back and forth about the topic how to increase the conversions on whatever topic with the help of a virtual assistant.