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Why You Need An Email Marketing Assistant To Be A Successful Online Entrepreneur
Do you know that your subscriber list is your most valuable asset in your online business? Having an email marketing assistant help you
- build the list
- get more leads and subscribers
- and analyze the statistics and data from your subscribers
speeds up your success with your online business at least ten times.
What if you are not an expert on email marketing? How are you going to explain things to your virtual assistant?
I was in the exact situation. Luckily, the best email marketing system, Aweber, comes equipped with LOTS of training materials, videos and discussions. It’s simple to send your virtual assistant to the Aweber interface, and give him some time to figure things out.
Since the first month with Aweber is almost free (1$), you have enough time to train your email marketing assistant before spending lots of money for nothing.
Simplify your email marketing efforts
The goal is that you can send your virtual assistant a simple form of the newsletter content
- an email
- a word document shared via Dropbox
- a simple voice recording that he has to transcribe first – this is the fastest method, but it requires your proof reading
and he can format, fine-tune and set it up in your email marketing system.
He can
- set up links,
- include images
- even split test messages,
- or set up blog newsletters and more for you.
The best of both worlds
- Free time to manage your online business.
- An effective email marketing strategy set up by your virtual assistant in a fraction of the time it would have taken yourself.
What about analytics?
If you have a big subscriber list already, you probably know that you are sitting on a big amount of valuable data and statistics. But who has the time?
Luckily, if you have entrusted your marketing assistant with it, he can dig into the data, dice and splice it and give you valuable suggestions:
Your subscribers jump off the wagon after the 10th email? Perhaps there is something wrong with its content.
Free up your time and stay productive.
What does an email marketing assistant cost you?
Good question. What is your free time worth to you?
An administrative assistant that is not yet trained with email marketing can be found for 1-2$/hour on Odesk. You’ll need some initial time to train him, using Aweber’s training tools.
Then, he can do transcription and formatting of your email content which you have to deliver to him.
Depending on how many newsletters you set up, you’ll pay him on an as-needed basis.
Easy, right?
If you instruct your email marketing assistant efficiently, your return of investment will be huge.
How Audio-Video Software Measures Productivity With Virtual Assistant Communications?
VA communications is part-7 of an interview with Eric, a fellow entrepreneur interested in outsourcing his work to virtual assistants all over the world.
Follow along to learn from our experience in working with VAs!
Click here to read part 6 of this interview – Getting started with a virtual assistant
Summary:
- Audio-video recording software is the most reliable means of employer and virtual assistant communications.
- How to monitor and increase your online business’ productivity with recording software.
- How reliable recording software is to get your message across your virtual assistant.
Start of the Interview:
Francis
So, I think we would have probably to compare screen recording video that I do and that you do and see if we can learn which style we’re doing it in.
When I do my screen recordings for my main assistant now, there’s a lot of implicit knowledge already there.
But, with the new assistant, in general, I’m trying to think about whatever questions they might have and try to answer them in advance because I know how annoying it is to lose time on back and forth questionings.
Eric
Right. For me, I think that the issue was that I wasn’t able to see or judge what the questions were that they were going to ask.
So, it was hard for me to be able to kind of be like “Okay, what questions are they going to have or what areas are they going? Is there going to be places for concern?”
So, then that makes things difficult when you’re trying to make the recording because you want to try to make it as detailed as possible.
But, you’re not exactly sure if this area is going to be something that’s going to be of an issue or I think that that just comes with time and once you learn the strengths of your virtual assistant, too.
I think once you see where the areas they’re strong in and the areas that they’re weak in . I think you’ll be able to tell or gauge a little bit more when it comes to areas areas that they need help with or where they will need a little assistance or a little more clarifications on certain things.
Francis
Yes. Another thought that came to my mind just now, especially in the beginning of the working relationship, is to make it clear how would you like the communication to be.
Many assistants assumed that you are available online, email, most of the day. And then you just write an email with one question. And then perhaps, you even take time during your day job and secretly open a Gmail window and just answer the question. That’s how you do it, but it’s not very effective.
So, in the beginning before he even starts the project, you should clarify how you would like the communication to be. You could say something like, “Okay, I’m sure many questions will come up.”
Put a list of questions together and send them to me at the end of the day. I will answer them all at once.
Eric
Right. Yeah, kind of batch your questions together rather than one at a time.
Francis
An alternative is okay. You will have many questions, you are allowed to do the background research and you are also allowed to put in time to work in presenting possible solutions. Make the job as easy as possible for me, the employer, to answer you your questions.
For example, they tell me “Okay. I tried to do the research but the service in question did not work for me, did not accept my email. It was not possible in my country or it’s now a paid service and it doesn’t work like your service in the video.” Something like that.
Then, the ideal continuation of that question would be, “I tried to find out several solutions. I have researched 3 different services in half an hour. Do we have a preference for one of them?”
Then they can say, if you definitely need this service, I propose these solutions.
- You send me your login data;
- You pay the fee for the service. And then, I will use the login center, whatever.
So then you just have to give a yes or no answer.
Eric
Yeah, definitely. Because, then too I think that was them feeling more comfortable to suggest things to you (the employer), as well as being freely able to search for solutions at the same time.
Francis
Did you watch the series called A House of Cards?
Eric
No.
Francis
It’s the super actor who did the American Beauty.
Eric
Yeah, I know who he is. I can’t remember his name either, but I know what you’re talking about.
Francis
Yeah. He has this great style of looking in the camera and saying sarcastic remarks in the series. It’s superb. I really recommend it to you. And why I’m talking about it is because there’s a great scene pretty late in the series.
I’m trying not to spoil it, but he’s talking with a guy, an important powerful guy, and he’s a businessman. During the meeting with this politician, he’s interrupted all the time by phone calls. He just takes up the phone and then just waits a second so the effect is more powerful when he speaks. Then he waits a few seconds and he’ll just say “yes or no” and hang up.
And I’ll ask my virtual assistant if he can find a video extract from the scene. Perhaps, this is possible to find. But in principle, that’s what you’re looking for. The assistant should prepare his questions with additional possible answers and you should just be able to say, “Solution 3 is fine.”
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