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March 8, 2016 By Francis Leave a Comment

How We Define Outsourcing

Defining Outsourcing

How I define outsourcing when someone never has heard of the concept:

When I tell my friends that I have a website about real-life experiences of outsourcing to virtual assistants, many people don’t know what I am talking about.

My Definition of Outsourcing

“Sending simple and repetitive work that you’d rather not do in order to focus on more important tasks to a temporal coworker over the internet.”

Often, the coworker (virtual assistant) is based in countries where the cost of living is lower.

The coworker must be willing to do the work for you.

If you want to keep a good conscience while outsourcing, this also means

  • you cannot coerce him into the work
  • he does not work out of desperation (e.g. the whole family is starving)

How Wikipedia defines outsourcing

“Outsourcing is the process of contracting an existing business process which an organization previously performed internally to an independent organization, where the process is purchased as a service. (…)

An outsourcing deal may also involve transfer of the employees involved to the outsourcing business partner.”

Read the whole Wikipedia entry here.

What doesn’t, for us, fall under the definition of outsourcing?

  • Firing an EmployeeOutsourcing is not Offshoring

The concept of outsourcing is often connoted very negatively. People associate with it big companies firing perfectly good workers or giving them the choice to work in countries like India or China.

This is offshoring, a similar but different concept.

  • Outsourcing is not the magic formula for free time – it’s not that simple

What also is not (realistic) outsourcing is to think that you can hire someone from Asia – and the rest of your life organizes itself, including you becoming rich overnight.

Wake up: having an assistant on your payroll does also take time.

But you can free up your schedule by outsourcing simple, repetitive and possible boring work. If you define outsourcing as “freeing yourself up from boring and tedious tasks”, then you are well on the way to success.

Companies and Outsourcing/Offshoring

Since outsourcing and offshoring are different – what is my opinion of big companies doing “outsourcing”?

If I could address big corporations directly, I would tell them this:

Don’t fire the workers you already have. Know that you might lose your secrets to people far away, possible outside the jurisdiction of your country. There is a price to rely on foreign forces too much.

Filed Under: What's Outsourcing Tagged With: define outsourcing, definition of outsourcing, offshoring, outsourcing definition

March 8, 2016 By Francis Leave a Comment

Define Integrity For A Virtual Assistant That Wants Long Term Success

Showing integrity with a hand over heartGood work ethics, transparency and personal integrity are three key aspects that every virtual assistant needs. We define integrity for a virtual worker as having personal standards that will not be broken by the opinion of others.

What does integrity mean for a virtual assistant?

Personal integrity is crucial for your everyday life. For a virtual assistant, here is how we define integrity;

  • You have to be open and honest about what you can and cannot do.
  • Be sincere when for example, a task is more than you can do. It’s better than to lie in order to get more work to do. Similarly, when you have a strong skill, there’s no need to hide it.  Be sincere and transparent in the work you do.

How to Make Your Work More Transparent?

You can make your work more transparent and understandable for your employer if you grant him visibility on what you do in real time. There are three methods on how to do that:

  1. Using oDesk’s team application, you will share regular screenshots of your desktop and, therefore, the manner of how you work.
  2. You can use a productivity tracking software.
  3. You can make screen recording videos of you doing specific crucial tasks so that your employer can see how you work.

What Does Integrity Mean When You Work As A Virtual Assistant?

Thumbs up by a man and a woman

You should have two rules.

Rule#1: 

Have personal standards.

Those are ethical rules you play by and you will not bend for anyone.

Even call your employer on this if he breaks one of your personal rules. Call people on the word they have given.

Rule#2: 

Say ‘No’ when you can’t do the job.

This does not mean that you are weak or a bad worker. You can show alternatives.

  • For example, show motivation to learn the skill needed to do the work.
  • Or, research alternative ways to solve the problem.

How Others Define Integrity and Good Work Ethics

You want to get some inspiration on the subject of great work ethics, personal power and integrity? Then, please check out this gallery with quotes about integrity.

I’ve asked my virtual assistant to put together a few quotes and present them as a gallery.

(Click on the picture below or on the right to start the slide-show.)

Quotes that define integrity

A quote about integrity by Alan Simpson

How Will Having Integrity Help You As A Virtual Assistant?

Perhaps, at the beginning, it will slow you down when you protect your personal values too much.

But, in the long run, and especially when you work long term for an employer, having integrity will help you succeed.

There is such a thing like an online reputation.

Your reputation as a virtual assistant is crucial.

  • If you lie on one thing, your reputation will crumble faster than you know it.
  • But if you do as promised and over deliver with hard work, you will get referrals and personal networks that will help you with your career as a virtual assistant.

An Inspiring Book

Read about how Ayn Rand defines integrity.

One great book about the subject of personal integrity was written by Ayn Rand and is called “The Fountainhead”.

(As you can see from a photo, I have read it quite often.)

It is a good read and inspires you to think about and strengthen your ideals of personal integrity.

What Does Integrity Mean For An Employer?

As an employer, you can greatly benefit from the lessons of this article. Having integrity will help you retain virtual assistants for a long time as well as to build trust with your coworkers.

Here are some things that you should keep firmly in mind when you are an employer:

  • Pay on time.
  • Keep promises always.
  • Give your virtual worker a perspective for the future.
  • Be ethical when you do outsourcing.

Have your own standards of quality especially for content writing. After all, if you own the article, you will procure good name and reputation under it.

Your Opinion Matters

How do you define integrity?

Show some personality and openly join the discussion in the comments below.  Even if you don’t agree with my points of view, I really appreciate your input.

Filed Under: Become A Virtual Assistant Tagged With: Define Integrity, Integrity Definition, Quotes about Integrity, What does integrity mean

March 8, 2016 By Francis Leave a Comment

How A Virtual Assistant Can Manage Your Creative Commons Photos And Attributions From Flickr

Creative Commons Blue Icon

On my second website, there are around 700 Creative Commons photos from Flickr used as illustrations. My virtual assistant helps me heavily setting them up.

This includes:

  1. Researching the pictures.
  2. Placing an attribution back link to the source.
  3. Commenting under the picture in Flickr with the back link back to my page.  This presented some link views.
  4. Keeping track of all the illustrations in an organized database.
  5. Replacing broken links as they arise and replace pictures if they are not up to date anymore.

All these tasks saved me a great deal of time. But then there was one problem.

What Happens if A User On Flickr Leaves the Platform And The Pictures Are Not Available Anymore?

Shocked business woman in front of laptop

That’s exactly what happened. Quite a bit of my pictures, at least a few dozen, were all from the same Flickr user. Although I received his expressed content via Flickr mail, I don’t have access to that mail anymore as he left the platform.

Did I have to remove all those great pictures which I originally have the consent to use?

Since I could not place a correct backlink to attribute the author anymore, this would collide with the creative commons terms of services, I thought.

To remove that many pictures and research new ones would:

  1. First, be hard work
  2. Be a bit shame because the pictures from the first author were great.

Solution Attempt #1- Contacting the Original Author

My VA helped me track down the original authors of the Flickr photos. That’s because he uploaded some of his photos to other photo stock banks.

By using a reverse image research tool called TinEye or Google reverse image search, he was able to track down the same user in a few other photo banks. Also by researching his nickname, he found him on social media like Pinterest and Twitter.

So, it was possible to contact them this way.

What to Do When the Original Author Is Not To Be Found Anymore?

My contingency plan if the author would not respond and/or we would not find him:

Find the official solution of what is to be done when Creative Commons photos are not found in the source anymore. For that, my virtual assistant took the initiative and contacted the team from Creative Commons.

The Answer in short: Keep the pictures

You can continue using Creative Commons photos.

  • You can download the answer we got from the Creative Commons team under this link

As long as the pictures were Creative Commons in the first place, meaning that with attribution that one could use them, the license is still valid unless the author changes it.

Since the author has just left Flickr, the license is still valid.

Preventing this Problem from Ever Coming up Again by Stamping Every CC Illustration with a Time Stamp

Date Stamp

Since I cannot afford to waste so much time every time a Flickr user chooses to leave the platform, my virtual assistant researched an elegant solution to the problem.

However, I would have never implemented this system if it were not for my virtual assistant who invested lots of time and hours to mark each picture and their attribution license.

Save time in the long run:

Timestamp every Creative Commons picture with their license and attribution as long as they’re still up on Flickr. Luckily, there is an online tool available for that, which my virtual assistant used extensively.

  • It is called ImageStamper.

Using this service, it’s possible to retain a proof that you had the license in the first place. This way and under the agreement of Creative Commons, if the photographer revokes his license then you can keep the pictures on your web properties as long as the author does not tell you otherwise.

Feel free to implement these tactics sooner rather than later. You cannot know when all your great Creative Commons photos, on your blog or website, will not be attributable anymore.

For the picture managing task alone including all the problems discussed in this page, a virtual assistant more than pays back his money.

If you want to learn nuts and bolts of working with virtual assistants from experience then we recommend you learn from our free email coaching.

[contentblock id=7]

Filed Under: Start an Online Business Tagged With: creative commons photos, digital image stamping, flickr attribution problems, flickr removed images

March 8, 2016 By Francis Leave a Comment

Learn How To Outsource With Youtube Marketing Strategy Effectively

YouTube Logo
© Fank Stone, Berg Eckle [YouTube] via Wikimedia Commons

YouTube marketing strategy is part-17 of an interview with Eric, a fellow entrepreneur interested in outsourcing his work to virtual assistants all over the world.

Follow along to learn from our experience on working with VAs!

Click here to read part 16 of this interview – What are the standards in hiring part-time administrative assistant?

Summary:

  • How to make the YouTube marketing strategy helpful in training your assistants and outsourcing tasks
  • Create videos that contains content that will help your outsourcing strategy effectively
  • Learn how YouTube videos can help train your virtual assistants

Start of the Interview:

Francis
Francis

One other comment regarding YouTube, when you start doing that I would be very happy to learn from you about that because I also think this is one of my many projects in my projects folder.

I think I’m giving my main assistant nightmares with all the projects I’m opening and none that I’m closing.

But I would like also very much like to go into YouTube because I do believe that it is very a targeted traffic and from the right sort of persons. And I know that it’s very useful to have a virtual assistant to fine tune your videos.

And there’s one outsourcing expert, so to say, who’s shared a lot on YouTube already. I’m sending you a link. It’s from a person called Tyrone Shum.

anonymous-user-thumb
Eric

Yeah, I’ve heard of Tyrone. I’ve seen some of his stuff on this.

Francis
Francis

And okay, I didn’t know you knew, but then I would suggest that your assistant should digest all his free information as much as possible because you obviously also have some paid service especially in the direction of video creation.

But if you have basic knowledge about working with virtual assistants, I think it’s more money efficient to train your own team than to pay him for a service. But if you’re not interested in that, then just go ahead and use a specialized service for that.

anonymous-user-thumb
Eric

Yeah, that’s definitely something that I need to look into. Because I think especially with my medium – teaching piano lessons – that’s definitely something that needs to be more on YouTube because it’s such a visual type of thing. You know what I’m saying.

Francis
Francis

Yeah. But I really think when it comes to training your assistant, just let them watch training videos. I think there are lots of how to use YouTube videos on YouTube just as part of the training because I wouldn’t have the patience to watch all these videos if I wasn’t doing the task myself.

anonymous-user-thumb
Eric

Right, yeah. And that will save us the time to have and actually go out and create the video themselves and making that time to do that too.

Francis
Francis

Yeah. Do you have special equipment for your videos? Your quality was much better than mine and you had a big microphone as well.

anonymous-user-thumb
Eric

Well, at the moment, you see, I used to do some basic audio recordings so I have the microphone that I use for that. And I just use that for my videos. I mean, I just went out and got like a $200 HD camera.

Francis
Francis

Okay.

anonymous-user-thumb
Eric

I went out and bought some lights, just $20 lights that I just saw. And really the qualities of my videos aren’t really that great yet but they’re getting better. But it’s probably only like a couple of hundred dollars and you can get a microphone, a decent HD camera and that’s really all that I have.

Francis
Francis

Yeah. That’s also the advice I’ve read often about videos. One advice that I’ve found very good from Tyrone was to just get started. Just do a crappy video first. And then he showed his oldest videos and they were crappy in comparison.

anonymous-user-thumb
Eric

Because his videos have like explosions and sound effects and stuff like that. And in his first video, he’s like in the trunk in the car or something, really. And then I wanted to follow his advice and I just did that.

I prepared some sort of script and it was evening and I was tired because I watched all these videos but I wanted to get into action. I didn’t want to just read and not do anything.

And then it was dark and I didn’t have the lights installed too well, so I was looking almost green in this video. And I was like looking sleepy and talking slurrish like I was high. And I was recording then a 10 minutes video of myself talking this way. And then I was proud because I took an actionable step, you know.

Francis
Francis

And then I put it in the Dropbox and send it to my 2 best friends and my girlfriend. And I cannot tell you how hard they laughed at me. They did not laugh with me, seriously. They made fun of me and hard, really hard.

And I was just trying to explain myself. I was just saying, yeah, I know it’s bad but I just want to take action and the next one will be better. Then they said that was so bad, just don’t do that.

anonymous-user-thumb
Eric

Let me say one thing though really quick, Francis. I’ve sent you a link to my YouTube channel.

And my videos, some of the first ones that I did – they’re horrible. I mean, I’m serious. And also, I was nervous in front of the camera. I mean I didn’t even have my face in them, it was just my hand. And the way I talk I was ah—ah, you know. I mumbled most of the time and they’re just horrible. So if you ever have a minute, watch some of them.

Francis
Francis

But you kept them online, I think that’s charming.

anonymous-user-thumb
Eric

And if you look at some of them, I’ve got almost 110,000 views on one video.

Francis
Francis

Yeah, you have lots of views. I’ve been looking at it. I think in the end, the content is what’s important in the long run.

anonymous-user-thumb
Eric

Right. And that’s the thing; if you can just get it out there I think that people are a lot more gracious than we think.

I think that even though that we look at it and like oh that’s terrible, that’s horrible, yeah. I mean I think that we want to strive for quality. I think we want to have the best stuff that we can.

But when you’re first starting your business, I think it is better just to get it out there. And I mean, you can see from what I’ve got; I mean they look horrible but I’ve got a lot of views.

And too I mean, it’s different for my stuff because I’m kind of piggybacking off of popular songs. I think that they’re doing a great job but they are horribly, horribly produced.

Francis
Francis

Yeah, I agree. But thanks for the heads up because I really sort of lost my motivation with that story because my tools were so bad. And yeah, also I’m aware that the tool I’m using for recording for my webcam has much lower quality than, for example, the recording that comes from Skype.

So obviously technically, I was not set up either. But I’d like to go into that soon also. And for example, for these videos, I will try work with my main assistant first because I will not have enough work for full time and then I give it to someone else.

I also believe before you expand, you have to have some sort of return of interest so some money which comes back into your business.

If you have videos and you create them. And over time, it creates you either direct advertisement income or links back to your services that you get money from. Then you can say, okay, I’m earning hundreds of dollars more a month, why not put them directly into the expansion of my team?

But if you just expand because you have so many ideas, like I am, then you risk just running and burning lots of money.

anonymous-user-thumb
Eric

Yeah and you’re not getting anything in return on that.

Francis
Francis

Yeah, so that’s something to look out for.

Continue reading part 18 – How reliable Google Analytics YouTube tracking for online business?

Filed Under: Communication in Business, Interviews Tagged With: video marketing, video marketing start-up, YouTube marketing strategy, youtube video marketing

March 8, 2016 By Francis Leave a Comment

Writing Website Content – Completely Outsourcing Your Content Creation Efforts

Girl working on her laptop with a pen in her teeth

Thank God for the audio recorder! When writing website content, I’m possibly one of the most writing-lazy persons you can imagine.

Still, I have managed to create two websites full of written content. By the way, you’re right here on the second website, it’s ideal-helper.com.

You need to know that I wrote the first one myself. It was very hard to do, especially the writing. Here’s how you can make this happen in a smarter way.

With the help of a virtual assistant, you could outsource yourself out of the equation of writing, too.

Instead of writing website content, you can easily use audio recordings to create the written work. Of course, you need the help of a transcriptionist to do so. But in the end, this results in extremely fast blogging or article “writing”.

Are you a SBI! owner?

Tortoising along... Are you a SBI! owner?

For my SBI! friends, I have created a page about…

Training your own

SiteSell Virtual Assistant

What would you do to blog faster?

Honestly, to maintain a blog is a little bit more work than most people think. You surely have seen this before: 99% of people who’ll start a blog, stop blogging after a few posts.

Only the 1% continues on because they are truly motivated or because they make money with it.

Since ideal-helper is a website about using a virtual assistant, my extremely easy method for writing website content with the help of audio recording and voice transcription.

Why is it important to produce content fast?

  • If you try to follow along with the hundreds of discussions that happen in real-time in your niche, you cannot possibly focus on writing website content.
  • If you focus on writing enough stuff, you cannot focus on promoting it online like Facebook or other social media.
  • The more content you write, the more traffic you get!

Now to speak of tasks like podcasting, creating interesting e-books and so on: by working together with a virtual assistant, you can get much more of it done.

It really is doable.

What about the money?

Of course, hiring a virtual assistant costs you money. A critic could say that you’re wasting your money and that you should do it yourself.

How important a virtual assistant can be to you

Virtual assistant with a headgear holding a pen

The questions you must ask yourself are:

  1. How much is your time worth to you?
  2. What can you do with your time to make money when you’re not spending it with basic tasks?

For example, writing website content, illustrating your posts:

  • research the right picture,
  • place it with HTML
  • and optimize it for the size

All of these tasks take a lot of your time.

This is a process I have outsourced for years now. It has been some time since I last illustrated a post.

Of course, if I don’t like the illustration my virtual assistant makes for me, I’ll tell him and he will propose alternatives.

I feel that your time is better invested in managing the “how” of using a virtual assistant rather than looking for the right illustration.

Perhaps you are blogging about a very specific topic that only you can really talk about.

What’s more important:

  1. getting your word out, your message,
  2. or researching basic stuff about how to run a blog or a website?

I’m happy that I’ve used Site Build It! as a method to build my websites. With this system many of the tedious web-building tasks are already taken care for me.

Also, their web-building method follows a systematic strategy that results in traffic with less meaningless work.

But you want to read about how to outsource content, right?

Well, here is how I did it.

  1. Almost all content that comes to mind spontaneously, I record it in real-time.
  2. Then, a transcriptionist transcribes the recording for me.
  3. Then my main virtual assistant optimizes the transcript and inserts links, pictures, all that you like to make the website readable and nice.

Of course, you must have a final proofreading before it goes online.

How to easily stay on top of your niche

In order to discuss topics that are of real interests to the world, ask your virtual assistant to send you daily a summary what’s going on in the world.

Get a list of keywords, questions and topics that are currently discussed. Give it your expert opinion in voicemail form and then watch as it gets involved into buzzing places all over the world.

Be it your website, your blog pages, Facebook, LinkedIn, forum posts, blog discussions, you name it, I’ll be there.

It’s hard to work full-time while maintaining a web business. I’ll completely agree that not everyone is able to maintain a web business.

You need perseverance and a lot of time to do this. This is why outsourcing is so important. Everyone has a message to share. Make yours be heard.

Take-home message

Girl in black formal dress indicating towards her right

Are you a writer? Are you a hunter? Do you love to photograph? Do you love to party?

I don’t know what your passion is but you have something worthwhile to share with the world. And you don’t have the time to learn blogging and creating websites 90% of the time.

The compromise I have found for me is to learn each step of the way and immediately teach it to my virtual assistant.

This way, you can take yourself out of the equation.

What remains is your passion and your message. You can share your experience freely. Your virtual assistant or your team of virtual assistants makes sure that your passion and your experience gets out to the world.

What happens then? Well, I’ll leave it up to you.

(Hint: Like, Share, Comment the heck out of my stuff!) 😀

I can’t predict if you like my message or not. I can only try to do my best when sharing my experience with you.

What you can do is, of course, to share your feedback if you like reading my thoughts or my ideas about writing website content.

Is what I’m telling you too simple or too overwhelming?

  • If what I say is too basic for you, feel free to call me on it. I’ll teach you more advanced stuff then.
  • Sometimes when you’re so immersed in your passion and your subject, you lose your sense of simplicity. So if what I’m talking is too much far away from your real world experience, call me on it!

Filed Under: Start an Online Business Tagged With: online transcription, outsourcing content creation, voice transcription, writing website content

March 8, 2016 By Francis Leave a Comment

Writing A Job Description On oDesk The Right Way

Writing a job description well serves two purposes:

  1. Getting the right person for the job
  2. Losing you, the employer, as little time as possible.

Write a job description that filters out the best applicants

Filter out the best applicants

It sounds mean, but I tell you from experience: the hiring process is much more time-efficient if you focus on pre-screening the dozens of applicants.

You don’t want to use too much time in the hiring process, neither.

  • Ask questions that limit some bad apples to apply
  • Make the “Sunshine” test.

What is the “Sunshine” test?

At the end of your job description, write something along the lines of:

To show that you have read the job description in its entirety, please start your application letter with the word “Sunshine”.

All applications that do not follow this instruction will be rejected.”

My virtual assistant tried a harder test.

  • By the way: yes, you can outsource the hiring process completely.
  • In oDesk, there is a manager feature allowing you to give your virtual assistant the necessary rights to hire and fire new providers.

He asked the applicants to write the correct spelling of “rednevous” at the start of their cover letters.

To my surprise, most applicants to a simple project failed this and did not write “rendezvous” correctly. Perhaps it was too hard.

Specify your budget or any must-have skills when writing a job description

Tell applicants up front: I won’t pay more than XYZ $.

However, think about the ethical aspects of outsourcing.

You get what you pay for. Still, if you want to negotiate, specifying your budget in your job description helps.

Screen for skill sets

Make it clear if you need a specific set of skills.

For example:

“You need to know HTML. Please don’t apply if you can’t handle an HTML editor. Write in your job description which editors you are comfortable using and, if possible, provide a portfolio of your online work.”

Screen for attitude

A famous quote by Winston Churchill

Sometimes, you need different people:
  • fun
  • serious
  • precise
  • people that don’t ask too many additional questions,
  • sometimes motivated idea givers

Ask about the character of the applicants and choose the right person for you.

Ask for technical equipment when writing your job description

You can explain that a provider needs to be able to have a Skype conversation. This easily filters out those providers that are missing the technical equipment, like a headset.

(I have had numerous occasions where provider lied about having a headset and later told me it was broken, etc.)

Don’t keep your job opening open for too long

It’s best to close the job offer after maximum 2 days – having hired someone, or no one.

What if you have found no one?

Just re-open another day, hoping for more applicants.

Give the applicants a chance to make themselves stand out

Follow the advice for writing a job description

Have a little fun with your job description. Ask for a joke, a rhyme or something witty as the introduction.

Impress upon the applicants that they must shine with their personality when they apply for your job.

That’s the best way to read between the lines of copy-pasted and reused cover letters.

Don’t ask too much of the applicants – don’t waste their time

Clearly describe what is waiting for them at your project. It’s best if you are writing a job description that saves both you and the applicants as much time as possible.

You can have a pdf attachment prepared with detailed instructions, pictures and graphs for any applicant to read.

You can also have another, different “Sunshine” test in the attachment, pre-screening the providers who have read both the job description and the attachment!

Tell them for how much time they will be hired

For an employee, it’s important to schedule their time and projects.

  • Be honest about how long the cooperation will last.
  • Let them know upfront if it’s an ongoing job or a task-bound project.

Filed Under: Best Place to Hire Tagged With: how to post a job, odesk job description, post job odesk, writing a job description

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